About me

Mountain High Media / 2018 – Current

• Manage the creative process from concept to completion translating marketing objectives into clear creative strategies. Execute client pitches and proposals. Collaborate with the sales team to develop opportunities for new business. 
• Hire and direct employees and project vendors, including graphic designers, writers, photographers, videographers, and web developers. Train and mentor creative staff. 
• Create and maintain brand standards and visual brand identities throughout the creative process. Guarantee compliance as a brand ambassador for established brands.
• Project management of all print, web, and digital marketing collateral. Meet with clients to explain campaign strategies and solutions. Ensure deliverables, timelines and budgets.

Freelance / 2013 – 2018

• Worked with clients to translate their ideas into designs from conception through execution. Performed each part of the creative process, including timeline, project management, and design and execution. 
• Client requirements included a spectrum of design needs; branding and identity, print collateral, digital marketing, social media, environmental design, UI/UX, web design, fundraising campaign collateral, annual reports, presentations, etc.
• Select Roster included: UVA Advancement (Approved UVA Vendor), UVA McIntire School, Ticketmaster, Teachstone, WorldStrides, Lockn’ Music Festival, Fry’s Spring Station, and Bright Beginnings Preschool.

Live Nation / 2004 – 2013

• Rebranded Musictoday in 2012 
• Directed an in-house team of graphic designers, photographers, and production artists, as well as consultants, to design and maintain web and print material for an e-commerce company with clients such as Dave Matthews Band, the Rolling Stones, Kenny Chesney, John Paul Jones Arena, Jeff Gordon, Tiger Woods and over 500 other bands, venues and sports figures.
• Collaborated with Client Services, Web Developers and the Creative Development Project Manager on developing timelines and schedules for projects. 
• Designed Merchandise, Ticketing, and Fan Club core UX wireframes and templates, which served as the foundation for client interactive brand development. Web design tasks included conceptualizing and developing compelling UI/UX  for custom storefronts, fan clubs and ticketing sites as well as custom email campaigns. Print design tasks included  Live Nation marketing collateral, merchandise catalogs, order forms, client merchandise, and identity packaging for fan club member kits.
• Directed the Product Imaging process. Established a consistent style and layout for many types of products so production artists could photograph and digitally manipulate market-ready images.

Musictoday / 2003 – 2004

• Worked with the Art Director to create custom, user-friendly web designs, e-commerce designs, and assist with company branding needs. 
• Designed identity packaging and products for Fan Club member kits including logo design, stickers, t-shirts, posters, calendars and event ticket stock. Designed email campaigns, banner ads, stores, fan clubs, and ticketing sites for hundreds of artists and venues.
• Oversaw the work of the junior designers and production artists. Used project management software, JIRA.

Musictoday / 2000 – 2003

• Designed websites for Musictoday and sister company Red Light Management, including the official Dave Matthews Band fan club, The Warehouse. 
• Designed stores and ticketing sites for many music artists and venues.
• Designed tour merchandise and custom ticket stock for artists such as Dave Matthews Band, Santana, and the Dixie Chicks.
• Designed and maintained graphics for “The Source For Live Music,” Musictoday’s portal site.